This is part 2 of a 2-part series. Read Part 1 here! Now that you've identified a post to optimize, and a keyword to optimize for, it's time to start (re)writing! Step 1: Rewrite your text for the primary keyword, and relevant related keywords The most important part of optimizing an old post for SEO is to make sure you're offering the kind of useful information that Google wants to see.  The trend in blogging used to be that bloggers would share unrelated personal anecdotes, ... Read More about How To Optimize a Blog Post for Search Rankings: Part 2 – 4 Simple Steps to Optimizing a Blog Post

After I was interviewed on the Food Blogger Pro podcast, and published this article, I got dozens of questions asking how I went about optimizing a post. After all, it is one of the most important contributions to my organic traffic more than doubling in 2018 vs 2017.  I'm thrilled that so many of you are interested in using this technique to grow your rankings and your organic traffic, and I'm going to provide you a step-by-step guide that you can follow to optimize your ... Read More about How To Optimize a Blog Post for Search Rankings: Part 1 – Identifying Posts for Optimization

The number one food-blogging-specific SEO question I hear among fellow bloggers and food-related clients at my day job is "do we need the Jump to Recipe button on our posts?".  There is a ton of conflicting advice out there about the benefit or detriment to your site, your ad income, and your ranking potential associated with having a jump to recipe button on your site and as far as I can tell, most of it is at least a little true. So I decided to run a little experiment on my own ... Read More about SEO: Does the Jump To Recipe Button Really Matter?

A few weeks ago, I was interviewed for a podcast and, at the end of the show, invited anyone who had any questions to send me an email or an Instagram message. I was completely overwhelmed by the response I received: dozens of emails and messages have been flooding in ever since with requests for more information about blogging, transitioning from a hobby to a business (read: making money), and SEO. Since you had so many great questions, and so many of you had similar questions, this mini-series ... Read More about How to Write a Simple Business Plan for Your Blog (and Why It’s Critical for the Success of your Business!)